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New segmentation capabilities, sending files in Viber, planning recurring activities. SMART Marketing updates

Right marketing is the best driver of progress and change for business. The ability to test hypotheses and “flirt” with your own audience, collect a 360 customer profile and personalize ...

OKR: A strategic framework for setting goals and achieving success

When we were brainstorming an introduction to this article that would clarify the OKR method and its role in building an effective company strategy, we were looking for an example ...

Segmentation and personalization, registration option management, and new button types. What’s new in the SMART Easy Bot solution?

One of the main trends in customer service in 2024 is the expansion of opportunities for customer self-service. People don’t want to be dependent on company business hours, life circumstances, ...

 

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